Google Predicts Four AI Trends In The Retail Industry By 2025

Illustration of AI in the Retail Industry (photo: Google)

JAKARTA - Google revealed how AI technology is deeply integrated into the core of retail business operations and then developed on a large scale throughout the company's system, by 2025.

According to Managing Director, Southeast Asia, Google Cloud, Mark Micallef, a generating AI will help retailers overcome challenges such as rising costs, supply chain instability, price pressure, and high employee change.

To that end, Micallef revealed four main trends that will form AI adoption in the retail sector, including:

Multimodal AI

With Multimodal AI, retailers are able to analyze unstructured data such as product descriptions, images, and customer reviews to optimize inventory and marketing.

So as to provide retailers with the ability to extract information that can be followed up from the data and encourage efficiency and will ultimately affect the net profit obtained.

Intuitive Search

The ability to trace intuitives supported by AI is generative to transform the way customers find products, both online and in physical stores.

Thus, customers can find products through conversational interfaces that are similar to human interaction, both in online and physical stores.

Conversation AI Agent

This agent will serve as a digital brand ambassador, help the purchasing process, answer questions, and even offer style or product recommendations.

This system not only improves service quality but also opens up opportunities for new revenue growth, explained Micallef further.

Content And Security Moderation

Finally, retailers will use AI more for content moderation, fraud detection, and security surveillance, creating a safer shopping environment.

"In addition to content moderation, AI will also play an important role in preventing theft, detection of fraud, and safety in the workplace," he said.