Twilio Report: AI And Data Can Increase Consumer Confidence

Illustration of artificial intelligence (photo: Pixabay)

JAKARTA - Technological advances continue to redefine marketing strategies and customer experience for brands in Asia Pacific and Japan.

According to Twilio, 2025 will be an era where technologies such as AI and new communication protocols play an important role in hyper-personalization while building consumer confidence.

According to the 2024 Twilio Consumer Preferences Report, 56 percent of consumers in Asia Pacific say they will not buy products from brands they don't trust.

Amid growing consumer distrust, Twilio said that artificial intelligence (AI) technology will be the main driver for understanding customer preferences predictively.

With AI, brands can only guess consumer wishes, but also perfect recommendations for consumers, and improve communications which will ultimately strengthen interactions between brands and customers.

In addition, traditional approaches such as discounts have now also been replaced with data-supported personalization-based strategies.

"Brand will use data not only to create meaningful moments for customers but also to remove barriers in consumer travel, including to simplify the payment and reward exchange process," said Ben Chamlet, Senior Director of Solutions Engineering for APJ on Twilio.