JAKARTA - Crypto.com, which has been established since 2016, is one of the largest digital asset trading platforms in the world. By offering services such as crypto wallets, crypto-based debit cards, and NFT marketplaces, Crypto.com has become one of the crypto exchanges to be taken into account at the global level.
As a leading crypto exchange, Crypto.com is moving closer to the world of sports to expand its reach. This time Crypto.com formed a partnership with Formula 1. In an official report, Formula 1 recorded the success of collecting 96 million followers on social media and reaching a total of 1.5 billion television viewers worldwide during this partnership.
Di sisi lain, Crypto.com juga mencatat pertumbuhan luar biasa. Platform perdagangan kripto ini kini memiliki lebih dari 100 juta pengguna di seluruh dunia, meningkat lebih dari ten kali lipat sejak permitraan dimulai pada 2021. Hal ini menjadi bukti bahwa kolaborasi dengan Formula 1 menjadi strategi efektif untuk memperkenalkan teknologi kriptologi kepada masyarakat global.
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Crypto.com plans to host various special events and activations in a number of Grand Prix races. In addition, the company also maintains its role as the official main partner of Formula 1 Crypto.com Miami Grand Prix, the position that has been held since the event began in 2022.
"Formula 1 is one of our first global sports partnerships and is the main driver to appoint Crypto.com as the world's most known crypto brand," said Steven Kalifowitz, Chief Marketing Officer of Crypto.com.
Not only in the racing world, but Crypto.com also penetrated golf. On 17 December, the company became the main sponsor of the professional golf tournament Crypto.com Showdown in Las Vegas. The tournament was attended by top players from PGA and LIV Golf who competed for prizes worth millions of US dollars. This prize is worth billions of rupiah, fully funded by Crypto.com's internal cryptocurrency, CRO.
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