One Year Collaboration, TikTok And Tokopedia Increase MSME Revenue By More Than 90 Percent

President Director of Tokopedia and TikTok E-commerce, Melissa Siska Juminto (photo: Dinda Buana/VOI)

JAKARTA - In one year collaborating, based on Tempo Data Science research together with Tokopedia and ShopTokopedia (2024), the synergy between Tokopedia and TikTok through ShopTokopedia increased the income of MSME players by 95%.

This strengthens the commitment of the two platforms in empowering local business actors throughout Indonesia by utilizing technology, one of which is by intensifying the 'Local Buy' campaign.

This increase is in line with the fact that data from the Ministry of Trade states that in 2023, e-commerce transactions will reach IDR 453 trillion, and by 2024 it is projected to increase to IDR 487 trillion.

Meanwhile, users of e-commerce platforms also continue to rise, in 2024 the number of e-commerce users will reach 65.65 million, this figure is up 11% percent from last year.

"This proves that e-commerce has become a part that is closely related to people's lives," said the Minister of Trade, Budi Santoso, at the Press Conference: Flashback Online Shopping Trends and Impacts of Tokopedia and ShopTokopedia Collaborations during 2024, Thursday, December 12.

In addition, the collaboration between Tokopedia and ShopTokopedia, which has been running for 1 year, has proven to have a positive impact on local business actors at Tokopedia and ShopTokopedia.

The same research also revealed that MSMEs that have accounts on both platforms, both Tokopedia and ShopTokopedia, experienced an increase in sales of up to 118% throughout 2024.

Tokopedia and ShopTokopedia also continue to support business actors to offer a more attractive and interactive online shopping experience through the Live Shopping feature on ShopTokopedia.

"Business actors who conduct live shopping on ShopTokopedia on average experience an increase in sales of almost 7 times compared to other sellers who do not make live shopping," explained Tokopedia and TikTok E-commerce President Director Melissa Siska Juminto.

According to Melissa, one way to increase live shopping sales is to collaborate with content creators as well as affiliates. Currently, there are more than 8 million creators who earn income from ShopTokopedia.

"Through collaboration, local brands can increase sales, while affiliates can earn income," he said further.