Apple And Real Madrid Discuss Vision Pro Technology For Imersive Experience At The Santiago Bernabereu Stadium

Launch of Infinite Santiago Bernabereu (photo; x @donmalay)

JAKARTA - Apple is exploring major steps to improve its immersive video experience through Vision Pro devices, with plans to install advanced technology at Real Madrid's Santiago Bernabewu Stadium. If realized, football fans can watch the match live with the sensation of being inside the stadium through immersive technology.

As reported by Marca, Real Madrid President Florentino Prerez revealed that his club is in the negotiation stage with Apple regarding this project. The massive renovation at the Santiago Bernabegueu, which is currently underway, is the ideal moment to integrate the new technology.

Everyone wants to come to the Santiago Bernabegueu, and that's why we're negotiating with Apple so viewers can wear [Vision Pro] glasses and watch the game as if they were in the stadium. This will be the Infinite Santiago Bernabeu," said Prerez.

Santiago Bernabereu, who often has problems with overcapacity, will overcome this challenge by offering fans a digital experience around the world. Through live streaming in immersive format, Vision Pro allows viewers to feel the stadium atmosphere from anywhere.

If this project succeeds, Apple will not only open up great opportunities for football fans but also pave the way for other sports to adopt similar technologies. This live streaming experience can be a leading feature of Vision Pro, which is at the same time expanding Apple's immersive technology ecosystem.

With Real Madrid as the initial trial, the potential expansion of this technology into stadiums and other sports around the world is becoming increasingly real. This collaboration can be an important step in shaping the future of sports experiences for fans in the digital era.