Apple's Smart Glasses Project Begins, But Not Released In The Near Future

Apple launched a eyeglass project called Atlas. (photo: x @MarkettingMvrick)

JAKARTA - This year, Apple launched a highly anticipated Vision Pro, although this product has not been fully successful. Now, the latest report states that Apple is starting a smart glasses project that is believed to be changing the world of wearable technology, and the project is reportedly named the code Atlas. Apple also has ambitions to provide a truly new augmented reality (AR) experience through this device.

Although Apple is very secretive about details, the latest report shows that the company has run an internal discussion group to gather input on these smart glasses. The project is led by Apple's Product Systems Quality team, which started its research last week. In this research, Apple garnered feedback from employees about consumer preferences and market trends, with plans for further study in the near future.

This strategy is similar to Apple's approach to previous products such as AirPods, HomePod, and Vision Pro which have just been launched. By understanding the needs and expectations of users, Apple is trying to bring AR experiences that are superior to existing products.

However, the path to Apple's vision for these smart glasses seems to be still long. Competitors like Meta and Snap are already introducing smart glasses to consumers and are even developing a prototype of real AR glasses.

Apple is known for its high quality standards and focuses on cutting-edge technology, which is likely to delay the launch date of its smart glasses for at least the next five years. Despite facing major challenges, Apple remains determined and invests many resources in research and development to address technical problems and provide a seamless user experience.

Apple's Strategy For 'Atlas' Smart Glasses

Apple's approach is predicted to bring a pair of lightweight and stylish glasses, which can be integrated with the iPhone to take advantage of the phone's processing power. With this strategy, Apple can accelerate the development process and ensure a smoother user experience.

However, Apple's main goal is to develop a pair of smart glasses that are fully independent, provide freedom and flexibility without having to connect to other devices. To achieve this, Apple needs to make major improvements to battery technology, chip design, and screen technology.

Meanwhile, Apple is rumored to be releasing Vision Pro 2 in 2025 or early 2026 with a stronger M5 chip to improve AR capabilities. This latest Vision Pro model will continue to carry ramp designs like its predecessor, but offers a more in-depth and more sophisticated experience. Apple has also reportedly scrapped plans for a more affordable Vision Pro version due to concerns over market demand.

With big ambitions and a thorough approach, Apple shows its seriousness in developing AR technology that can replace other wearable devices. Although Atlas smart glasses may not be present in the near future, this project has the potential to change the way users interact with the digital world.