Five Tips For Live Shopping In The Style Of ShopTokopedia So That The Trade Is Selling Well

Photo: Illustration of the ShopTokopedia platform (photo: ShopTokopedia)

JAKARTA - The use of technology platforms, one of which is live shopping, is one of the keys so that MSMEs can remain relevant in the midst of the development of the digital era.

Based on Jakpat's research entitled E-commerce Trends 2023 which focuses on consumer trends in the second semester of 2023, as many as 87 percent of respondents claimed to have watched live shopping and 77 percent of them made transactions through this feature.

For this reason, Tokopedia and TikTok E-commerce Senior Communications, Rizky Juanita Azuz provided a number of tips for business actors to be able to get more orders through live shopping.

Create video content as a live shopping teaser for the future

In order for video content to be interesting to watch, create content related to market targets. Before creating video content, business actors should already know the products to sell, understand market targets, and consider the content their audience likes.

Prepare a room and a team that supports live streaming

One of the advantages of live shopping is the ability to create a more interactive communication experience with potential buyers. To present an exciting and interesting live shopping session, make sure the room used for this session supports in various ways such as maximum lighting and suitable backgrounds so that the products displayed can be clearly visible by the audience.

Bring an interactive and informative live streaming atmosphere

During live streaming, sellers are advised to provide interesting information encouraging audiences to directly buy products, such as discounts, best-selling products, or new and exclusive products that are only available on live.

Collaboration with creators or affiliators to steal the attention of audiences

To attract the attention of potential buyers, consider collaborating with creators to promote products. Choose a content creator or affiliator that suits the product.

Avoid the following steps to keep the seller's live shopping safe and smooth

When holding live shopping, sellers should not display content that can violate community guidelines and terms and conditions that apply on the platform, avoiding showing minors when promoting on live shopping, or submitting too many claims.

In addition, sellers should avoid static or immobile live streaming. So sellers should prepare hosts during live shopping so that the session is more interactive and can attract the attention of the audience.