Samsung Becomes The King Of World Technology For Five Years In A Row

Samsung is the Interbrand version of the Top 5 Global brand (photo: Samsung)

JAKARTA - Samsung Electronics has again proven its dominance on the global stage by maintaining its position in the top 5 most valuable brands in the world according to Interbrand.

In Interbrand's list of "Best Global Brands", Samsung achieved this feat for five consecutive years, with brand value reaching 100.8 billion US dollars this year, growing 10 percent compared to the previous year.

This significant increase in the Samsung Electronics value brand was driven by the growth of the AI industry, particularly Samsung's leadership of AI on-device and competitiveness in the semiconductor sector.

The company has expanded its product portfolio with the latest AI technology, such as the Galaxy S24 series and various BESPOKE AI devices.

Since it first hit the top 5 in 2020, Samsung Electronics has experienced impressive 62 percent growth over four years and remains the only Asian company in the top five global brands.

As a leader in the semiconductor industry, Samsung continues to invest in research and development to meet growing demand for AI technology.

"We are very proud of this achievement," said YH Lee, President and Head of the Samsung Electronics Global Marketing Division. "This is the result of our commitment to delivering user-centric innovations and expanding our connected ecosystem."

In addition to AI, Samsung is also recognized for its efforts to improve user experience through connected platforms and products, as well as its commitment to sustainability.