JAKARTA Sphere Entertainment is collaborating with the Abu Dhabi Department of Culture and Tourism (DCT) to establish a second Sphere in the world. The giant LED will be built in the capital city of the United Arab Emirates.

Through this partnership, Sphere wants to present the latest generation of entertainment media in Abu Dhabi. The hope is that this spherical technology can increase entertainment for the population and attract more visitors from various parts of the world.

"Sphere redefines direct entertainment and expands its range of transformative impacts. We are proud to be collaborating with DCT Abu Dhabi to develop Sphere in their city," said Sphere Entertainment Chief Executive and CEO James L. Dolan.

Meanwhile, Chairman of DCT Abu Dhabi HE Mohamed Khalifa Al Mubarak explained that this second Sphere will use advanced technology. Sphere will support Abu Dhabi as a center of culture and innovation by 2030.

"By embracing cutting-edge entertainment like Sphere, we are not only improving our global profile, but also setting new standards in deep experience and cultural presentations," explained Mohammed.

Sphere pertama mendapat banyak perhatian sejak pertama kalinya, bahkan mendapatkan pengakuan dunia sejak September tahun lalu. Bangun berkapasitas 20,000 orang ini sering digunakan untuk mempromosikan brand atau artis besar melalui teknologi LED yang dipasang di luar bangunan.

The second Sphere will be built based on Sphere Entertainment's design, technology and intellectual wealth so that Abu Dhabi will pay the franchise's initiation fee. After the construction of this giant LED ball is completed, Abu Dhabi will pay annual fees for creative and artistic content licensed by Sphere Entertainment.


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