Threads Trying To Overcome Posts With Interaction Feed Tactics

Threads are trying to solve the interaction feed problem (photo: dock. unsplash)

JAKARTA Engagement bait or bait interaction is a problem that Threads is facing. This problem can damage the quality of content on the platform so that Threads tries to overcome this.

Interaction bait is a term given to posts made to attract the attention of other users. Usually, this tactic is carried out in a bad way just to attract more comments, likes, and so on.

For example, recently a post appeared on Threads stating that people over the age of 50 were inappropriate to wear mini skirts. The person even includes an illustration image made by Artificial Intelligence (AI).

This post was deemed inappropriate and received a lot of negative comments. Not a few blamed Meta and thought that posts like this kept popping up because of Meta's mindset. Mark Zuckerberg, CEO of the company, had thought that posts with a lot of comments were a good thing.

However, the Head of Instagram, Adam Mosseri, denied the statement. He said that not all comments or replies contain good things. Currently, Threads is trying to overcome posts that use interaction bait tactics.

"Mark's comments are more about Twitter pioneering a format where replies can be improved, which is a good thing, but that doesn't mean that every reply should be that way," Mosseri said. "We saw an increase in the interaction bait in Threads and we were trying to control it."

Basically, the Threads algorithm will prioritize posts with a larger number of comments on the feed. If the interaction feed continues to be left, the content displayed on the feed will be very bad. Although it was not disclosed how Threads' efforts were, the platform was committed to addressing the interaction bait problem.