JAKARTA NTT DATA has entered into a partnership with Arsenal Football Club as the Official Digital Transformation Partner for the club. Through this partnership, NTT DATA will bring new technology to sports clubs.
In this partnership, NTT DATA will provide real-time data analytics, machine learning and integration tools in creating new experiences for Arsenal supporters. NTT DATA will also present customized content.
In addition to providing special technology, the company will improve and expand the Arsenal ecosystem through exclusive insights, promotions, and offers from clubs and partners. The ability in this ecosystem can be directly utilized by supporters.
NTT DATA also explained that it will improve the club's digital platform and capabilities to strengthen relations between clubs and supporters. They will support growth, improve performance, and strengthen Arsenal's relationship with its supporters.
Juliet Slot, Arsenal's Chief Commercial Officer, said that NTT DATA was the first Official Digital Transformation Partner for the football club. Slot hopes that this collaboration can improve Arsenal's digital capabilities.
"Our ambition is to strengthen our relationship with supporters around the world," Slot said. "Improving our digital capabilities is an important part of this journey, where through services and relationships with supporters, we can improve our performance and growth."
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Meanwhile, NTT CEO of the UK and Ireland DATA, Niccolo Spataro revealed that his company is committed to providing Arsenal with an extraordinary technology experience. The technology provided by NTT DATA will provide an innovative experience for Arsenal supporters.
"Arsenal is one of the most known football clubs in the world," Spataro said. "We look forward to a partnership with Arsenal, using our expertise to deliver digital transformation that helps Arsenal create truly extraordinary experiences for its supporters around the world."
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