Twilio Presents Rich Communication Services To Build Customer Confidence

Twilio's new RCS feature (photo: Twilio)

JAKARTA - Twilio, an interaction platform with customers that generates real-time and personalized experiences, announced the global availability of Rich Communication Services (RCS) features through Programmable Messaging and Verify API services.

With this new feature, business actors can send verified branded messages, in order to build customer trust and loyalty effectively, without the need to change the program code.

In addition, the RCS of Twilio also offers automatic updates to SMS messages to RCS at no additional cost for regular messages of up to 160 characters, complete with the logo and name of the company or brand, tagline, verification of trusted senders from Google, and read receipts. (read receipt).

Moreover, the RCS message presents a call-to-action button, interactive carousel, location sharing feature, and quick reply option. Then, one of the main advantages of RCS from Twilio is easy to implement.

"Twilio believes that the process of building interactions with customers must occur without obstacles and with security guarantees," said Inbal Shani, Chief Product Officer at Twilio Communications in an official broadcast.

Inbal also believes that RCS Twilio can make it happen for richer interactions, message guarantees are delivered, and the most important thing is to build trust in brands.

According to him, for businesses that need more dynamic and interactive communication channels, RCS offers a safer, more trusted, and better alternative than SMS.