Apple Considers Competing With Ray-Ban Meta Glasses With Smart Glasses

Apple is expected to launch US glasses competing Meta Ray-Ban (photo: x @spatialreport ·)

JAKARTA - Apple is reportedly considering developing smart glasses that do not have augmented reality (AR) capabilities. This product is expected to be a competitor to Meta Ray-Ban smart glasses that sell for $299.

The report comes after several sources mentioned that Apple is working on designing AR glasses, although it is likely that it will only be ready by 2027. However, according to Bloomberg journalist Mark Gurman, Apple is also considering simpler options without AR technology.

Meta Ray-Ban is one of the most famous smart glasses products, with camera features for taking photos, videos, live streaming, as well as music playback capabilities, built-in speakers, and AI chatbots. However, this Meta product does not offer AR features such as integrated head or screen movement tracking.

Apple seems interested in following in Meta's footsteps by developing smart glasses without AR features. By eliminating integrated motion tracking sensors and screens, non-AR smart glasses from Apple are likely to be produced faster and at a more affordable price. In addition, this product may be lighter and has better battery life than AR glasses.

Competition in this segment seems to be heating up, where Qualcomm recently confirmed that Samsung's upcoming XR project is smart glasses supported by software from Google. It is estimated that more manufacturers will adopt this platform in the near future.