Apple Continues To 'Burn' Money For Its Digital Map Service

Ilustrasi Apple Maps (FirmBee/PIxabay)

JAKARTA - Apple Maps has a bad history of providing directions for its users, since it was first launched in 2012. Not infrequently, many motorists have the wrong way or address because they follow the directions of the digital map application made by Apple.

Apple CEO Tim Cook, even had to step in and apologize about the problems experienced by Apple Maps. He was forced to recommend other digital map applications while improving the Apple Maps service.

Launching from Business Insider, Apple has poured out a lot of money to improve its digital map services. At least Apple is investing billions of US dollars or trillions of rupiah in order to compete with its competitor Google Maps.

"Apple has spent billions of dollars to fix the digital map application service Apple Maps," said vice president of corporate law, Kyle Andeer, as quoted by VOI, Tuesday, November 26.

This was disclosed in the company antitrust investigation carried out by the DPR Judiciary Committee in the United States (US) last week. At that time, Apple admitted that the application was quite bad for digital map services.

Apple only hints that this service, can work independently without having to follow its competitor Google Maps. Unfortunately, Apple did not mention details of the billion US dollars that the company spent on repairing Apple Maps.

Now, several years later, the performance of Apple Maps has indeed improved greatly compared to when it was first released. So maybe it is only natural that Apple spent a lot of money to develop its digital map service, as quoted by VOI from Ubergizmo.

This Apple-made map service also has indoor mapping and other new features in iOS 12 in the form of Look Around to see an actual street image, which is considered better than Google Street View.