JAKARTA - Following in X's footsteps, video-sharing platform and cloud service provider Rumble filed a lawsuit against a group of advertisers claiming to withhold advertising revenue from Rumble and other digital media platforms.
In the guidance proposed in the US. District Court for the Northern District of Texas, Rumble called the World Advertiser Federation (WFA) a defendant, as well as the WPP ad agency and its subsidiary GroupM Worldwide.
Just like X, Rumble said that the conspiracy was centered on the Global Alliance for Response Media (GARM) initiative, which was formed by WFA, which illegally boycotts advertisers on Rumble and other platforms.
BREAKING: Rumble has joined @X to sue a cartel of advertisers and ad agencies who conspired to block ad revenue from going to certain platforms and content creators.GARM was a conspiracy to perpetrate an advertiser boycott of Rumble and others, and that's illegal. pic.twitter.com/7mnYkyoKuR
— Rumble 🏴☠️ (@rumblevideo) August 6, 2024
BREEKING: Rumble has joined @X to sue a charter of advertisers and ad agents who discussed to block ad revenue from going to certain platforms and content creators.GARM was a confusion to perpetrate an advertiser boycott of Rumble and others, and that's illegal. pic.twitter.com/7mnYkyoKUR
The lawsuit also notes that GARM has a wide reach for counting the six largest ad agency holding companies among its members, including the WPP defendant.
All these illegal actions are carried out at the expense of platforms, content creators, and users, as well as advertiser clients belonging to agents who pay more for ads as a result of their collusion, the company wrote in its official statement.
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The unlawful act alleged by Rumble is also being investigated by the US. The House Judiciary Committee in Congress. Rumble is currently also seeking statements that the defendant's actions are illegal and detrimental to the company.
In a reply post to Rumble's lawsuit, Elon Musk said, "Everyone who has been boycotted must file a lawsuit against every country they have boycotted."
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