Let's See What The Benefits Of AI Technology Implementation For The Beauty Industry

Benefits of AI in the Beauty Industry (photo: Freepik)

JAKARTA - Artificial intelligence (AI) technology has now revolutionized the way we live in various fields. Not only in the field of information, AI also has an impact in the beauty industry.

In almost all countries, the application of AI and AR (augmented reality) technology is the main key that enriches the consumer shopping experience online, while increasing interaction between consumers and beauty brands.

Data from The Business Research Company, the global AI market in beauty and cosmetics itself is projected to reach 3.97 billion US dollars this year, with a relatively high growth rate of 19.5 percent until 2028.

In addition, the potential for the development of AI technology is also still very wide open to meet the needs of this industry. Of course, this is related to the benefits that AI technology can provide in the beauty industry itself.

Perfect Corp as a provider of beauty and fashion technology solutions with AI and AR as well as developer Beautiful AI mentions some of the benefits of AI in the beauty industry, among which are:

Providing personalized recommendations. Today's consumers have better personalization expectations with technological advances of 73 percent based on data from the State of the Connected Customer.

Provide more satisfying shopping trips to consumers. With the accumulation of data showing consumer habits, AI technology can help select products or other services that are suitable for consumers accurately, leading to sales.

Developing a business strategy is more effective and efficient. For brands and beauty service providers, the application of AI technology can provide innovative solutions and open up opportunities for various developments. This applies thoroughly, ranging from products, sales, promotions, to operations.

"Implementing AI technology is very important for brands to stay competitive in increasingly digital landscapes, where personalized and data-based approaches determine the retail future," said Alice Chang, Founder and CEO of Perfect Corp.