Lazada And Blessings Make Mitra Couriers A Distributor Of Digital Literacy On Online Shopping

Lazada and Berkat courier partners (photo: Lazada)

JAKARTA - In order to realize the common vision of Indonesia Gold 2045, Lazada Indonesia together with logistics partner CV Berkat Langgeng Abadi (Berkat), not only deliver packages to remote areas of the country, but also provide education about digital literacy.

Lazada's collaboration with Blessings, which has been established since 2022, has not only boosted the growth of the digital economy, but also emphasized its commitment to increasing the literacy of the digital economy of the community.

"It has become our commitment to continue to develop the talents or human resources in our ecosystem and invite them to contribute to growing the digital economy ecosystem," said Lazada Indonesia's Chief Business Officer, Stefan Winata.

The advanced infrastructure and technology in Lazada allows them, he added, to continue developing various talent empowerment programs.

"Meski demikian, kolaborasi dengan berbagai mitra strategis juga menjadi kunci penting untuk memastikan upaya koleksi ini memberikan hasil yang optimal," pungkas Stefan.

According to Director Berkat, Edwin, although the level of digital literacy of the community is still lacking in some areas, he sees an opportunity to empower couriers who deliver packages to be able to interact and provide simple information about the process in digital trade.

"As an operational frontline, courier partners are very important to continue to be empowered, provided with briefing and education, ranging from package delivery management, how to handle consumers, to providing education to consumers related to the online shopping process, especially on the Lazada platform," added Edwin.

With the mission to accelerate progress in Indonesia through trade and technology, Lazada continues to strive to make its initiatives and collaborations with local partners an effort to empower Indonesian talent.

"We want to be in Indonesia for a long time and are committed to continuing to contribute to the growth of the digital economy ecosystem in Indonesia," concluded Stefan.