Wanting To Compete With YouTube, TikTok Tests 60 Minutes Of Videos

TikTok tests long videos (photo: dock. unsplash)

JAKARTA TikTok is testing the ability to upload a 60-minute video. This feature can only be accessed by certain users and TikTok does not yet have a plan to expand its features in the near future. Since its launch, TikTok was introduced as a short-form vertical video app. However, the duration of the video continues to be increased every year. Initially it only took 15 seconds, then it increased to a minute, and now it can be 10 minutes. In addition to increasing the duration of its video upload, TikTok has also added the ability to watch videos in horizontal form. By launching this capability, TikTok is increasingly showing that they want to compete with YouTube. The desire to compete is very visible through 60-minute video testing. Although this platform is more favored because it is full of short videos, TikTok is trying to hear complaints from users who want to watch longer videos. To TechCrunch, the company said that many content creators have made the video connected or become multi-splitted so that viewers can watch the next video. However, some users don't like the idea.

Many have asked TikTok to increase the duration of time so that they can watch cooking tutorials, make-ups, to comedy sketches without time. Therefore, they are increasing the duration of the video, much longer than available today. In addition to listening to audience complaints on its platform, TikTok also wants to provide content creators with the opportunity to experiment with their ideas. Content creators can take advantage of the duration of the video on its platform very flexibly. Given that not everyone likes this duration increase, TikTok will test it indefinitely. If many content creators or viewers don't like this feature, TikTok can cancel plans to launch a 60-minute video.