JAKARTA - In a Netflix 2024 growth report, Amy Reinhard, President of Netflix advertising announced that they will launch an internal advertising technology platform by the end of 2025.
This platform is later expected to provide advertisers with new ways to buy, new insights to exploit, and new ways to measure impacts.
Presenting our own advertising technology will allow us to support advertising plans with the same level of advantage that makes Netflix a leader in today's streaming technology, he said.
Not only that, this summer, Netflix will also expand its purchasing capability by including The Trade Desk, Display & Video 360 Google, and Magnite who will join Microsoft as the main programmed partner for advertisers.
"We are very strategic in displaying advertisements because we want our members to have a phenomenal experience. We are doing in-depth consumer research to ensure we remain at the forefront of competition, providing better opportunities for members and brands," Reinhard said.
In the same report, Netflix also announced that ad-supported subscription packages have reached 40 million monthly active users globally. This number is up from 5 million from the previous year.
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Furthermore, in 2024-2025, the leading streaming platform also promised to present a variety of quality shows, films, and live broadcasts that members will like throughout the year in many genres, cultures, and languages.
Netflix's advertising and live broadcast plans are expected to provide advertisers with more opportunities to engage seriously with this fandom, leveraging its growing marketing and creative teams to help more brands find a place in their world.
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