Apple Will Present Artificial Intelligence Features Through Chip In-House And Data Center

Apple will launch an artificial intelligence feature through a data center powered by Apple's chips (photo: x @sttilll_hustling)

JAKARTA - According to a Bloomberg News report on Thursday, May 8, Apple will present part of the upcoming artificial intelligence feature this year through a data center powered by Apple's own chips. This move was taken because the iPhone maker seeks to integrate generative artificial intelligence in its products.

The company will install its chips on cloud computing servers capable of processing advanced artificial intelligence tasks that will be present on Apple devices, citing sources familiar with the matter.

According to the report, the chip is similar to the chip that powers Apple's Mac computers, and simpler artificial intelligence tasks will be processed on devices.

Plans to use its own chips and cloud processing for artificial intelligence tasks began about three years ago, but Apple accelerated schedules after OpenAI's ChatGPT launch started an artificial intelligence trend, according to the report.

Earlier this week, Apple announced its newest generation chipset, M4, which will power new iPad Pro models and will support some intelligence capabilities