Amazon Music Launches Maestro, AI-Backed New Playlist Feature
The view of the Maestro Amazon Music feature (photo: Amazon Music)

JAKARTA - Amazon Music announced the launch of Maestro, a new feature that uses AI technology to make it easier for users to create the playlist you want.

The way this feature works is, where you can only use emojis, emotions, activities, sounds, or choose one of the suggested suggestions. After that, the Maestro will capture the idea and give you a list of songs according to the command.

Next, you just have to listen to the playlist of what you created, save it, and share it with friends to listen to.

Maestros have now launched in beta for some US-Free, Prime, and Unbounded Amazon Music subscribers on iOS and Android mobile apps.

Amazon Music Unlimited subscribers can listen to their playlists instantly and save them for later, while members of Prime and ad-supported subscribers can listen to their playlist preview for 30 seconds before saving them.

Amazon also plans to expand Maestro's availability for more subscribers in the future. However, there is no exact date when this AI feature will be available globally.

"We plan to expand access to more customers over time," he announced, quoted Wednesday, April 17.

Earlier this month, Spotify made the debut of a similar feature for Premium members in the UK and Australia. This Spotify Playlist AI works in almost the same way as the Maestro.


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