YouTube Will Start Adding Labels To Realistic Content Generated By AI

Display of additional labels at Creator Studio YouTube (photo: YouTube)

JAKARTA - YouTube introduced a new tool at Creator Studio, which requires content creators to label their videos made with artificial intelligence technology.

So starting today, YouTube will require anyone who uploads realistic videos "made with transformed or synthetic media, including a generative AI" to label for transparency to the audience.

The new label is meant to strengthen transparency with the audience and build trust between content creators and viewers, wrote YouTube in its latest announcement.

YouTube also mentions several types of content that need to be labeled, including:

However, YouTube insists that content that uses AI but does not appear realistic such as flying unicorns, filter adjustments, changing backgrounds, and adding beauty filters are not required to label its content.

Based on the screenshot provided, the label will read Altered or synthetic content, which means the content is produced by AI.

The company also said that we will begin to see the label implemented across the platform and format YouTube in the next few weeks, starting with the YouTube app on mobile phones, and then on desktop and TV.

"We hope this increase in transparency will help us all appreciate the way AI continues to empower human creativity," concluded the announcement.