JAKARTA - Welcoming the holy month of Ramadan, IM3, under the auspices of Indosat Ooredoo Hutchison (IOH), launched a campaign entitled "Enter Your Gathering with Freedom Internet". This campaign aims to strengthen intergenerational relations, especially between the younger generation and the elderly. The phenomenon of intergenerational inequality, often referred to as the 'generation gap', is the main focus of this campaign, supported by the famous young actor, Iqbaal Ramadhan.
This campaign features IM3's flagship product Freedom Internet 150GB, at a special price of IDR 150,000 during Ramadan, as a means to facilitate communication and interaction between generations. It is hoped that this product will facilitate gathering activities such as video calls with parents, food recipe sharing, and interesting content on social media.
Ritesh Kumar Singh, Director and Chief Commercial Officer of Indosat Ooredoo Hutchison, affirmed IM3's commitment to strengthening social relations in Indonesian society, especially in Ramadan. Through this campaign, IM3 not only offers affordable products, but also guarantees reliable service quality.
The campaign video starring Iqbaal Ramadhan shows the dynamics of the relationship between the younger generation and the elderly, as well as emphasizing the importance of bridging the gap. The song "Every Time" sung by the Indies is a touching background in the video.
"I am very happy to be involved in the campaign from IM3 this year, where IM3 always raises stories that touch the heart and are very relevant to young people. The role I played in the generation gap story described this time is also very attached and relevant to everyday life. I believe this campaign video can be an inspiration for viewers to open up and bridge the distance they have with those closest to them," said Iqbaal.
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In addition, IM3 also held Ramadan Markets in various locations throughout Indonesia, presenting various interesting activities such as food and music festivals. Visitors can enjoy special promos and various attractive prizes at the IM3 booth.
The 150GB Freedom Internet promo can be accessed through various purchase channels until April 30, 2024. Further information about this campaign and the Ramadan IM3 Market event can be found on the official IM3 website. With this campaign, IM3 hopes to strengthen intergenerational relations and bring the nuances of Ramadan's warmth to all Indonesian people.
In addition, IM3 also presents various attractive promos in the myIM3 application, including the "Diary of Kindness" competition with attractive prizes such as the iPhone 15 and Logam Mulia.
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