JAKARTA Throughout 2023, Apple's revenues continued to decline every quarter. Although revenue from the iPhone division soared, Apple's overall revenue continued to decline.

However, the problem of this decline in revenue is no longer happening. Apple has released an opinion report for the first quarter of this year. In the report, it was revealed that Apple's overall revenue reached 119.6 billion dollars (Rp1.8 quadrillion).

This revenue increased by two percent compared to the first quarter of the previous year. In addition to overall revenue, quarterly earnings per share were diluted to 2.18 dollars (Rp34,009), up 16 percent from the previous year.

During this quarter, we generated nearly $40 billion in operational cash flows, and returned nearly $27 billion to our shareholders. We are confident in our business future," Apple's CFO Luca Maestri said in an official statement.

Apple admits that this revenue growth surpassed the previous quarter due to sales of the iPhone 15series. This increase was also driven by iPhone revenues breaking records in the Service sector.

Delivered by Apple CEO Tim Cook, this revenue record includes services on advertising,cloud, payouts, to videos on the App Store and Apple Care. In addition to growing earnings, users of their devices are also increasing.

"We are proud to announce that our installed active device base has now surpassed 2.2 billion, hitting an all-time high in all geographic products and segments," Cook explained.

From this increase and revenue, Cook is optimistic that Vision Pro will bring the same benefits as the iPhone 15 series. Cook is also committed to continuing to innovate in developing Apple's products.


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