Microsoft Launches Copilot Pro Subscription Service For Consumers And Small Business

Copilot costs 30 US dollars per month per user can be accessed by smaller-scale businesses. (photo: x @satyanadella)

JAKARTA - On Monday, January 15, Microsoft announced that consumers and small businesses can now subscribe to access more features in its artificial intelligence "Copilot", as a step to increase sales beyond large companies.

After introducing a free Copilot AI to its Bing search engine last year, Microsoft will offer the so-called Copilot Pro to individuals for $20 per month.

This subscription will add artificial intelligence assistants to text preparation, number calculations, in very popular applications such as Word and Excel, and provide buyers with access to new tools and AI models such as GPT-4 Turbo.

The company also announced the abolition of a minimum requirement of 300 people to buy this software enterprise version, so that security controls and Microsoft Teams upgrades included in the Copilot for 30 US dollars per month per user can be accessed by smaller-scale businesses.

According to Corporate Vice President Jared Spataro in an interview, Microsoft now expects almost all of its business customers to register.

"I can't imagine a commercial organization out there that wouldn't buy at least a Copilot license to see what happens," he said.

Alphabet parent Google competes with Microsoft in marketing artificial intelligence for productivity and cloud software to business customers.

Microsoft's Copilot Pro is also entering a increasingly competitive consumer market. OpenAI, creator of Microsoft-funded ChatGPT, announced a subscription of $20 per month nearly a year ago that gave early access to new AI features and models, called ChatGPT Plus.

Spataro says that the Copilot Pro will be at the forefront because it is integrated into apps that people "use every day."