Harbolnas 2023 Transaction Exceeds IDR 25 Trillion, IDEA: Digitization Is A Necessity

The Harbolnas 2023 results presentation event in Jakarta (Dinda Buana - VOI)

JAKARTA - National Online Shopping Day (Harbolnas) was successfully held on December 11, 12, and 13. During the event, the Indonesian E-Commerce Association (idEA) together with NIQ Indonesia recorded transactions reaching IDR 25.7 trillion.

Executive Director of idEA, Arshi Adhini, in the presentation of the results of the 2023 Harbolnas transaction said his admiration for the potential of the Indonesian digital market.

Previously, many thought that the elimination of PPKM would have an impact on reducing online shopping activities in the marketplace. In fact, our optimism, industry players, was proven. Local product transactions reached Rp. 12.3 trillion during the 2023 Harbolnas event," said Arshi on Thursday, December 21 in Jakarta.

Arshi also emphasized that digitalization is a necessity. So, he appealed to local business actors, both MSMEs, industry, and artists to continue to improve their digital skills.

On the other hand, this significant record of increase in transactions was also felt by Lazada Indonesia, which this year became the Official Partner of Online Shopping at Harbolnas 2023.

Lazada Indonesia's Chief Marketing Officer, Intan Ayu Kartika, emphasized her optimism that Harbolnas could be an arena for local sellers to increase sales and drive Indonesia's digital economy.

"We also recorded a significant increase in the average transaction of some sellers and local brands participating in Harbolnas 2023 on the Lazada platform," said Intan.

According to Intan, one of the drivers of increasing sales of local brands is public awareness of the quality of local products at this time.

In line with technological changes that never stop, Intan emphasized Lazada's commitment to continue to support every digitalization effort, to strengthen Indonesia's digital economy.

"We will continue to support the growth of Indonesian local products through various programs and features on the Lazada platform that can provide access, promotion and exposure to millions of customers in Lazada," he concluded after the presentation about Harbolnas 2023.