Actor Jonathan Goldsmith Restores Persona "The Most Interesting Man In The World" For The Promotion Of Bitcoin ETF

Jonathan Goldsmith promotes Bitwise Asset Management. (photo: x @BitwiseInvest)

JAKARTA - Jonathan Goldsmith, known as "The Most Interesting Man in the World" in Dos Equis beer advertising campaign, is now reviving his character to promote Bitcoin Exchange-Trad Funds (ETFs) from Bitwise Asset Management.

In a post on December 18 on Twitter, Bitwise released an ad with Goldsmith featuring "The Most Interesting Man in the World" at a luxury bar, as is common in the beer ad. However, instead of saying its typical sentence "Stay threadsty, my friends" while holding a Dos Equis bottle, the actor conveyed a crypto-focused message to viewers.

A word to the wise, from a man of few words. #bitcoinisinteresting https://t.co/wantGiAIqJ pic.twitter.com/x5MPbElEev

— Bitwise (@BitwiseInvest) December 18, 2023

A word to the wise, from a man of few words. #bitcoinisinteresting https://t.co/wantGiAIqJ pic.twitter.com/x5MPbElEev

"You know what's interesting lately? Bitcoin. Look for Bitwise, friends," said Goldsmith, in the video.

Goldsmith appeared in several ads, describing himself as "The Most Interesting Man in the World" from 2006 to 2018. The ads included cute "facts" about his character, such as "he is the only man who has passed the rerschach test" and "he is on the list of flight improvements he hasn't even checked."

The 85-year-old actor revived the character for the Super Bowl ad in 2019 and theiri brand, but "The Most Interesting Man" was largely out of the spotlight for several years, except for reappearing in the form of a meme circulated. His promotion to Bitwise comes as the asset management company has a Bitcoin ETF application that is still delayed on the United States Securities and Exchange Commission (SEC).

The SEC has never approved a spot-traded exchange product (ETF) for BTC or Ether (ETH) to be listed and traded on the United States exchange. The commission postponed a decision on Bitwise's BTC ETF in August, resulting in the asset management company changing its app in September.

Big crypto companies sometimes hire famous figures like Goldsmith to promote their products and services. Despite many successful campaigns, these actors are sometimes the subject of lawsuits after the fall or action of law enforcement, as happened to football star Cristiano Ronaldo who promoted Binance and Tom Brady who appeared in ads for FTX.