AVSystem Linkyfi Presents AI Analytics Integrated WiFi Marketing Solutions Data To Support Digital Economy

Press Briefing AVSystem Linkyfi (photo: Dinda Buana/VOI)

JAKARTA - AVSystem Linkyfi, a market leader in the Global Telecommunications Industry, WiFi Marketing Solutions and the Internet of Things (IoT), has strengthened its commitment to support the pace of strengthening the national digital economy.

This commitment is realized through the provision of smart solutions that are able to support the growth and sustainability of various business sectors in Indonesia with smart solutions to Data Analytics Al-Integrated WiFi Marketing Solutions.

According to AVSystem Linkyfi, this WiFi Marketing solution can answer the needs of various businesses, including the creative industry and hospitality which are currently growing rapidly, in order to be able to adapt to digital dynamics in this widely connected era.

"Although challenges such as data and privacy security are increasingly important, the opportunity to optimize business growth in this digital era is also very large," said Boy Naibaho, Country Director of Indonesia AVSystem Linkyfi in a press briefing on Thursday, December 14 in Jakarta.

This Al-Integrated WiFi Marketing Data Analytics Solution from AVSystem Linkyfi presents a public WiFi access management solution that provides capture portal functionality, secure internet access, customer insight, and directed marketing capabilities.

The design of the WiFi network through the capture portal uses a graphic user travel editor. Login options offers such as through social media, email, Google, or questionnaires, ensuring limited access to guests who receive terms and conditions.

So, when visitors log in, this solution will collect demographic data and user behavior. Al algorithm will collect user behavior insights that are indispensable to improve location operational efficiency.

Furthermore, analysis of personal data and visitor behavior allows very personal marketing campaigns. Email, coupons, or personalized SMS campaigns can be submitted to new visitors and those who return at the right time.

"For example of applying the remaining Al-Integrated WiFi Marketing Data Analytics solution, in the restaurant/cafe industry, this solution allows the presentation of personalized menus based on preferences and guest booking history, so that it can improve the culinary experience," Boy explained.

With a deep understanding of customer preferences, restaurants can send special promotions, discounts, or attractive offers directly to visitors connected to their WiFi.