Google Updates Crypto Advertising Policy, Check The Terms Here!

Google tightens ads for crypto assets. (Photo; Doc. Tokens1000)

JAKARTA - Google is not kidding about crypto advertising. The tech giant has just announced a more stringent crypto advertising policy update, especially for Cryptocurrency Coin Trusts assets. The goal is to provide better protection and information for users interested in crypto investment.

Cryptocurrencies Coin Trusts is an investment product that offers ownership of a certain number of crypto coins, without having to keep them for yourself. This product is popular among investors who want to gain exposure to the crypto market, without having to take care of its technical and security aspects.

Google Certification

However, this product also has its own risks, such as price fluctuations, management costs, and lack of transparency. Therefore, Google requires advertisers offering Cryptocurrencies Coin Trusts in the United States to get certification from Google before displaying crypto ads on its platform.

This certification aims to verify that advertisers meet certain standards, such as having an official permit, executing operations that comply with Google's financial standards, and having no legal or reputational issues. Additionally, Google will also provide a positive tick icon on a certified crypto ad, as a sign that the ad has met Google requirements.

This policy will take effect on January 29, 2024, and will apply globally. This means that advertisers targeting areas other than the United States must also comply with local laws and Google policies regarding crypto advertising.

Update NFT Game Policy

Google has also updated its policy regarding blockchain-based game ads involving Non-Fungible Tokens (NFT) digital art collections. NFT is a unique and non-exchangeable digital collection, which can represent digital or physical assets, such as art, music, or other collections.

Google allows ads for NFT games that are not related to gambling, provided advertisers get certification from Google. However, for ads related to gambling that use NFT, advertisers must obtain certification in accordance with Google's Gambling Policy and Games.

These measures demonstrate Google's commitment to maintaining the quality and trust of crypto advertising on its platform, as well as protecting users from potentially harmful content. Google also continues to innovate in developing Artificial Intelligence (AI) technology that can provide benefits to users and society.