Kaspersky Warns User Safety When Spontaneous Online Shopping

Illustration of online shopping (photo: Kaspersky)

JAKARTA - During the very popular global sales moments Black Friday and Cyber ​​Monday, Kaspersky's latest survey revealed that 90 percent of purchases occurred spontaneously.

Moreover, it was also found that social media contributes greatly to sales results, as more than half (58 percent) of followers look to get their hands on any special offers recommended by their favorite online influencers and bloggers.

The survey also found that women (22 percent) are more dedicated super-sales shoppers than men (17 percent), and the majority of respondents at 71 percent are willing to wait until a big event like Black Friday or Cyber ​​Monday to get the best deals.

“For many people, Black Friday and Cyber ​​Monday are the best way to save a lot of money on various purchases, so every year, these days are marked by unprecedented excitement and interest in online and offline shopping,” said Marina Titova, Vice President, Consumer Products Marketing at Kaspersky in a statement, quoted Wednesday, November 29.

However, Titova also noted that most buyers are spontaneous during big sales events and may not pay much attention to safety, in order to try to get the best deal.

“Our solutions for safe online shopping – such as Kaspersky Premium – can be a reliable assistant in the security of online payments, which will not only protect your personal data, but also financial information, and will also warn to avoid possible phishing sites,” she stressed.