JAKARTA - Amazon is working with the Snackchat platform to connect their apps. In the near future, Amazon users can shop directly on the Snapchat app.
As quoted by Reuters, Amazon's spokesperson said that the deal was similar to the concept they built with Meta, which featured Amazon products and allowed direct purchases in the Snapchat app.
When viewing Amazon product ads on Snapchat, users can directly tap on their products without being directed to the main app. Snap users can also buy products without switching apps.
As long as Amazon and Snapchat accounts are connected, users don't have to bother choosing a payment system and entering an address. In addition, users can see the price, Prime feasibility, and product details directly on Snapchat.
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Some time ago, when Amazon was asked about the ad deal with Meta, Amazon spokesperson Callie Jernigan said that the products displayed in the ads were still limited. However, it is not known whether the limitations of this product also apply to Snapchat.
Ad deals with Meta and Snapchat platforms are a new effort from Amazon to expand user reach. Amazon also wants to increase their product offerings through social media apps.
In addition to benefiting Amazon, Meta and Snapchat will also benefit from this deal. After all, Amazon has taken advantage of the number of users on Meta and Snapchat.
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