Facebook Takes Anxiety With New Privacy Steps In IOS 14

Display Facebook notifications on iPhone (9go5Mac)

JAKARTA - Facebook is being made nervous with a privacy update that Apple will roll out on iOS 14. Bluntly, Apple will ask iPhone and iPad users permission if they want to share their information for ad tracking purposes.

According to Facebook, the policy change will hurt its advertising business. To anticipate this, the social media giant will immediately roll out Facebook update notifications for iPhone users globally.

"Today is data privacy day and we mark the occasion by rolling out several privacy updates and reminding users to review after their privacy," wrote Facebook Inc in an official blog post, Monday, February 1.

Personalize Facebook privacy (doc. Facebook)

Quoted by Reuters, several things highlighted Facebook in managing user privacy in its application. One of them is how their data will be used for personalized advertising in their efforts to fight Apple's new policies.

The notification reads "there is a trade-off between personalized advertising and privacy, from the ad partner's settings."

If you allow Facebook, Whatsapp or Instagram to see data on user activity and personalize the ads they will see on social media platforms.

Facebook and Apple have themselves been embroiled in a public battle over privacy over the past few years. Apple has criticized Facebook for collecting "as much data from users as possible" and installing privacy-focused features as a way to "defend our users" against companies like Facebook.

Meanwhile, Facebook criticized Apple with a full-page ad in US newspapers because of the new App Store guidelines. Just yesterday, Mark Zuckerberg accused Apple of having an "incentive to disrupt" Facebook for competitive reasons.