Apple Starts 'AppleGPT' Trial For Its Own Products, Claimed Siri Will Be More Communicative

Apple is developing AppleGPT to compete with OpenAI, Google and Microsoft. (photo: dock. unsplash).

JAKARTA - Last week, Apple was reportedly developing an AppleGPT to compete with OpenAI, Google and Microsoft. Now, the company has tested chatbots for its own products.

According to a Bloomberg journalist's report, Mark Gurman in his Power On bulletin, quoted Monday, July 24, Apple's chatbot is now being used to help its employees make prototypes of future features, summarize text and answer questions based on the data it has trained.

The core of Apple's Large Language Model (LLM) is cross-companies efforts that include software engineering, machine learning and cloud engineering organizations.

Its chatbot framework, known as Ajax, was created to create a generative Artificial Intelligence (AI) based LLM and as a base for AppleGPT, supporting similar offers to Open AI's ChatGPT and Bard's Google.

Started developing last year, Ajax runs on Google Cloud and builds with Google JAX, a search giant machine learning framework.

The ambitious project is led by John Giannandrea, the company's chief machine and AI learning officer, and Craig Federighi, Apple's leading software engineering executive.

However, Gurman said, Apple has yet to determine whether its generative AI products can eventually be used for consumers, but the company is looking for these opportunities.

Gurman claims, Apple chatbots can be used as a basis for major improvements to Siri, where companies can make assistants more communicative and add capabilities, such as handling more tasks on behalf of users.

"Imagine asking Siri to write an email about a meeting to come instead of really dictate his message," Gurman said.

Outside of consumer products and Apple GPT's internal tools, the company is already working to push AI to more part of its operations.

Including using technology to help AppleCare support staff with customers. "And I'm sure that's just the beginning. However, the company is likely to remain more cautious than some of its Silicon Valley partners," Gurman said.