JAKARTA - Meta has officially launched a new Threads application, text-based social media that creates real-time online conversation spaces, a function that has long been Twitter's selling value.

"The Threads vision is to create friendly public options and spaces for conversation," Meta CEO Mark Zuckerberg said in a Threads post after launch.

"We hope to take the best out of Instagram and create new experiences around text, ideas, and discuss what's on your mind," he added.

Zuckerberg described Threads as a place where communities can gather to discuss everything, from topics they are interested in today to trending ones. Users will get microblogging experiences like Twitter.

With Threads, Zuckerberg is claimed to be trying to seduce users from Elon Musk's troubled platform, Twitter through a longer post offer.

Messages posted to Threads will have a limit of 500 characters, while Twitter only has 280 characters. If users want to upload a long tweet, they have to pay for it through the Blue service.

Threads users need an Instagram account to log in. After registering, they can choose to follow the same account they follow on Instagram, if they have also joined the new app.

Visually, Threads is very similar to Twitter despite combining existing Instagram aesthetics, such as changes to Retweet words that become Repost and Tweets called Threads.

There are also counters who show the number of likes and replies that a post has received. This new social media also offers the ability to share direct posts to Instagram Stories.

Verified Instagram accounts are also automatically verified on Threads and can be set as public or private. In the new app, users can upload videos for up to five minutes and can be shared as links on other platforms.

Users can also stop following, block, limit, and report other people and filter replies with certain words in it.

Threads are also planned to be compatible with ActivityPub, a technology that supports Mastodon where users can bring their accounts and followers to other apps that support ActivityPub

This application is available directly on the App Store and Play Store in more than 100 countries including Indonesia, the United States (US), Britain, Australia, Canada, and Japan. However, excluding the European Union. This was quoted from CNN International and The Guardian, Thursday, July 6.


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