Sega's Acquisition Of Rovio Worth IDR 11.5 Billion Will Be Completed In September 2023

Sega's acquisition of Angry Birds will be completed in September 2023 (photo: Unsplash)

JAKARTA - After several reports, the studio behind the development of the game Angry Bird finally confirmed that Sega would complete its acquisition of Rovio with an agreement worth 706 million euros or comparable to Rp11.53 billion in September 2023.

Under an agreement that has been approved by the board of directors and shareholders, Rovio will be part of Sega Europe, a UK-based subsidiary that also includes studios such as Creative Assembly (Total War) and Sports Interactive (Football Manager).

In a press release, Sega said that his party estimates that cellular games will grow by 56 percent of the total game market by 2026.

Sega also aims to use Rovio's signature expertise in live service mobile game operations to present current and new Sega titles to the global mobile gaming market, where there is great potential, and many users can be accessed.

In return, Sega said it would help Rovio thrive outside of mobile games and launch games on other platforms.

"Our mission is to 'Craft Joy' and we are very pleased with the idea of using our expertise and tools to bring more joy to our players, improve and expand Rovio and Sega's dynamic IP," said Alexandre Pelletier Normand, CEO of Rovio in a press release.

"Red and Sonic: two iconic and globally recognized characters created by two highly complementary companies, with reach around the world covering mobile devices, PCs, and so on. Combining the power of Rovio and Sega presents a very exciting future," he added.

Meanwhile, according to Satomi, the President and CEO of the Group, Sega Representative Director Sammy Holdings Inc. of mobile games has high potential and has become Sega's long-term goal to accelerate its expansion in the game industry.

"I feel blessed to be able to announce such a transaction with Rovio, a company that has Angry Birds loved around the world, and home to many expert employees who support the development and operational ability of leading mobile games in the company's industry. Historically, as represented by the Sonic the Hedgehog series', "said Satomi.

Satomi juga yakin, melalui kombinasi merek, karakter, basis penggemar, serta budaya dan fungsi perusahaan kedua perusahaan, akan tercipta sinergi yang signifikan di masa depan.