Google Cloud Launches AI Technology Integrated With Platform Ai.RETAIL Accenture

Illustration of artificial intelligence for retail (photo: Pixabay)

JAKARTA - In addition to introducing the four latest solutions to streamline retailer online store store windows with AI technology, Google Cloud has also announced a new initiative with Accenture.

This initiative is claimed to help retailers modernize their business and take advantage of cloud technology, including deep integration with the ai platform.ReTAL by the widely adopted Accenture.

ai.RETAL Accenture is an integrated solution that helps retailers take advantage of data and AI better to optimize general systems and programs, such as customer acquisition, price and promotion, various kinds of supply chains.

Retailers can now implement the ai.RETAL platform in Google Cloud, meaning the platform is extended to Google Cloud's trusted and integrated infrastructure with various Google Cloud products and capabilities. New features and benefits of this solution include:

Central supply chain analysis: Supported by Accenture's Intelligent Supply Chain Platform, and with more in-depth integration across Google Cloud products such as Looker and BigQuery, customers can now better set up data and provide a real-time view of their most important supply chain metrics, including procurement, logistics, inventory, and sales.

The customized customer experience: ai.RETAIL now takes advantage of Google Cloud's Discovery AI solution for retail, which can reduce search neglect through Google's quality tracking capabilities, provide customized recommendations on a large scale, and help buyers find products using images.

Various optimizations: By using BigQuery, Looker, and Vertex AI, ai.RETAL now presents the ability of new store clustering that will help retailers identify, group, and optimize shops with similar characteristics, perfect strategies for various, space management, and inventory.

"With the shift in consumer purchase habits, now more than ever, retailers need to invest in building a digital core which includes a solid data foundation, ML, and AI," said Sridhar Subramanian, Managing Director, Google Business Group Accenture in Asia Pacific in a statement received on Monday, March 20.

Supported by the cloud, Sridhar said that this technology can help clients find trends, make decisions more quickly, and reorganize business repeatedly as the market changes.

"With the best of the ai platform.ReTAL integrated Accenture and Google Cloud technology, companies can now access products and capabilities to help increase consumer interactions and conversions, as well as make their supply chain more sustainable," he concluded.