JAKARTA - Skincare users are currently getting used to finding out the content and function of the products to be used, ranging from reviewing product claims supported by evidence to research based on materials.
Based on data from the Google report in Year in Search 2022, consumer awareness of the importance of keeping the skin moist is increasing rapidly. This can be seen from the results of tracing the content of Ceramide which increased by 130% and Niacinamide which grew 100%.
In addition, the search related to Skin barrier is also quite popular among skincare lovers with an increase of 80%. Meanwhile, searches for Retinol which rose 110% also showed a high interest in anti-aging active materials.
In line with the increasing interest in skincare and beauty, Indonesians are also increasingly fond of looking for the latest brands and products containing materials that are trending through their favorite influencers.
The popularity of influencers such as Tasya Farasya, Rachel Goddard, and Jovi Adhiguna was able to lift brands that they reviewed and helped increase the search for new make up by 80%.
Because currently many people have returned to normal outdoor activities, the Indonesian people are also often looking for the best personal care products to support these activities, including Lip balm whose search has increased by 130% and the sunscreen brand which is also growing 60%.
Google also mentions that hair care is also often a concern for those who will carry out out outdoor activities, as can be seen from the search for dry hair which increased by 70% and tombe which grew 60%.
The English, Chinese, Japanese, Arabic, and French versions are automatically generated by the AI. So there may still be inaccuracies in translating, please always see Indonesian as our main language. (system supported by DigitalSiber.id)
