JAKARTA - TikTok announced its collaboration with the luxury automotive brand, Mercedes-Benz, to bring the newly announced TikTok app into the Mercedes-Benz E-Class interior.
Based on the existing announcement, the Mercedes-Benz operating system, E-Class, which is equipped with a new Superscreen MBUX, will be integrated with TikTok, to accompany you to drive to your destination.
With two screens in the vehicle, drivers and passengers can log into their accounts and enjoy TikTok separately. For those without an account, you can browse as a guest and enjoy TikTok's top content options. This new integration will be available starting later this year.
We are partnering with @MercedesBenz to bring trends, inspiration, music, and more on TikTok to the comfort of your parked car 🚙🏁 We are excited to offer our community more ways to enjoy the content they love. https://t.co/ktbNDfvr63
— TikTokComms (@TikTokComms) February 22, 2023
With our mobile apps, we deliver fun little moments throughout the day for people. We aim to expand that experience for our users, we are delighted to partner with Mercedes-Benz to introduce immersive in-car entertainment," said David Saidden, Director of Distributive Business Development, TikTok in a statement.
No need to worry about driving safety, because through the company's advanced technology, Mercedes-Benz will ensure the community enjoys this offering safely.
So, when your vehicle is moving, image transmission will not be activated on the steering screen, and the use of all entertainment apps is limited in the middle of the car.
TikTok will be available for download directly from your home screen of the car. Designed and configured specifically for E-Class vehicles, users can comment, like, and enable automatic scrolling like a mobile app, for a slimmer experience.
"This collaboration with Mercedes-Benz is an important step forward in our mission to bring the TikTok experience to new screens, venues and audiences," TikTok concluded.
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