JAKARTA - Google has just released a report on the fifth edition of the Year in Search 2022 which describes changes in consumer behavior in Indonesia regarding the search for a topic.
Based on the report, the return to normal community activities slowly after the pandemic has made people more proactive in finding out about the food and drinks they will consume.
Google reports that food and beverage trends are changing as offline activities return to normal slowly. Google also sees that people are seen looking for inspiration and easy ideas for lunch.
This fact is evidenced by the increasing search related to instant food which rose by 40%, followed by a search related to armed by schools + food supplies which rose 180% and 80%, respectively.
On the other hand, searches for places to eat such as restaurants around me also increased by 70%, while searches related to the nearest mall' increased by 60%.
Lebih dari itu, masyarakat Indonesia juga terlihat masih terus mengikuti tren makanan dari luar negeri, dan beralih ke Google Search untuk mencari tahu apa yang disukai oleh influencer saat ini.
Several categories of food tracing have increased, such as the search for "Indian restaurant" which has increased by 150% in Indonesia. Then there is also a search for a 20% increase in "pang narrative".
Selain itu, makanan asal Korea Selatan, "buldak" juga menjadi makanan yang banyak dicari dan meningkat hingga 20%. Topic "food viral" dan "food Korea" juga mengalami peningkatan masing-masing sebesar 70 dan 80 persen di penelusuran Google.
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