TikTok Brings Four New Options to Promote Features, What Are They?

TikTok has just added four new options to its fast ad Promotion feature.(photo: dock. tiktok)

JAKARTA - TikTok has just added four new options to its Promote ads fast feature. With this, brands can increase their uploads through a simplified campaign creation process in the video stream.

This new feature can be used by advertisers to direct traffic back to their TikTok page so they can show various products or services they have.

With this Promotion update, viewers will be presented with a call to action that takes them directly to the advertiser's TikTok profile.

There is also a Promote more new message objective, where small businesses can rely on interacting with customers to make sales directly driving traffic to their TikTok inbox.

In addition, the Promote feature will now give small businesses working with content creators the option to promote creator videos or Live videos, to help increase exposure to their target audience.

To better reach users, TikTok has also expanded the targeting of the Promote audience to include their location, gender, age and interests. It is hoped that the results will enable small businesses with a physical location to directly target their local communities.

“We are committed to expanding our feature set to empower advertisers of all sizes to grow and fulfill their goals, whether it is to build your audience on TikTok or engage with potential customers,” TikTok said in a blog post.

“Stay tuned for more updates as we continue to expand advertising opportunities for the TikTok community.”

The Promote tool was first launched in 2021 as a way for creators to turn vertical videos into ads.

Citing TechCrunch, Thursday, February 9, this update comes when TikTok is increasingly expanding its business into the advertising sector. Last August, the company launched a new commerce ad suite called Shopping Ads to make it easier for brands to advertise on the platform.

In May of the same year, the company launched an advertising product called Branded Mission where content creators can connect with brands and possibly receive rewards for videos.

Also in the same month, TikTok also launched a contextual advertising solution called TikTok Pulse to lure advertisers to its platform by giving them the ability to showcase brand content alongside the best videos on TikTok.

Given TikTok's interest in declaring itself as an e-commerce platform, it's no surprise that it's looking to woo advertisers and build its ad suite.