YouTube Contributed Rp7.5 Trillion To Indonesia's GDP, How Come?

Director of Economic Consulting Asia James Lambert. (Dinda Buana Putri/VOI)

JAKARTA - Every day, people open YouTube to look for entertainment, learn new things, even engage in their hobbies and interests. On YouTube, everyone can find the various kinds of content they want. Meanwhile, because it consists of creators across the country, YouTube also reflects the diversity of the archipelago. In a report made by Oxford Economics, Director of Economic Consulting Asia James Lambert said, in 2021 the creative ecosystem YouTube contributed Rp7.5 trillion to Indonesia's PDB and supported more than 200,000 jobs equivalent to time in various economic fields. When such channels grew, as well the number of crews recruited in content production. Creative ecosystems in Indonesia has also become stronger, and this has a positive impact on jobs and national PDBs.In Indonesia, YouTube can help SMEs show their products and services to people who are right, both in urban and rural areas.As a place to learn for anyone to seek information, this platform helps more people across Indonesia to improve their standard of life and optimize potentials. "We hope that this meaningful growth can impact the Indonesian community as well as support the government to create 4.4 million jobs in the creative economy sector by 2024," said Lambert in the Google for Indonesia (G4ID) 2023 event some time ago, quoted by Lambert added, YouTube can also reduce the gap by allowing any business, both in metropolitan and in rural areas to create channels at no cost and have the opportunity to generate income. In addition to business interests, Indonesian people can get more than 3,000 creators, and more than 500 businesses. This survey includes viewers from various social backgrounds. economic, also business and creators/channels with diverse amounts of subscribers (examples: starting from those that have <500 to <5 million subscret) in Indonesia.