How To Ad On TikTok Shop, Strategy To Improve Sales

Illustration of advertisements on TikTok Shop (photo: dock. Freepic)

YOGYAKARTA - TikTok Shop is now an online buying and selling platform that is in great demand by the public. The presence of TikTok Shop is even said to have started to compete with previous marketplaces, such as Shopee, Tokopedia, and others.

The purchase rate on TikTok Shop is proven to be quite high on various types of products or goods. But on the other hand, competition for competitors between sellers is also getting tighter. This condition forces each seller to implement an attractive and accurate advertising strategy to attract customers.

However, there are still many novice sellers who don't know how to advertise on TikTok Shop. If you only sell without a promotional strategy, your business or brand will lose competitiveness to competitors. Therefore, sellers must understand how to promote on TikTok Shop to increase sales.

There are two ways to advertise on TikTok Shop, namely in an organic and non-organic or instant way. Organic promotions are carried out using a manual method or without the help of an advertising machine provided by TikTok.

Meanwhile, non-organic promotions are carried out by utilizing the services of ad providers from the platform, namely TikTok Ads. TikTok Ads are referred to as an instant advertising method because sellers only need to pay and advertising is carried out by the platform. Meanwhile, manual advertising must be done independently by sellers, ranging from designing strategies, research, to running promotions.

Here are some organic advertising methods that you can do on TikTok. Exact and interesting organic ads can prove to attract audiences to recognize and like your products, to make purchase activities.

Here are tips for promoting organically on TikTok:

Each advertising method has its own advantages and disadvantages. But a good promotion is when a seller can use these two methods, namely non-organic and organic ads.

TikTok Ads is a device that provides advertising features, which include creation, targeting, insight report, and management. This feature is provided for sellers who need the help of advertising their products or business brands.

This feature or tools will help a business account reach millions of users on TikTok. These tools work with an algorithm system, so they can adjust the spread of ads to target markets or users who are enthusiastic about the product.

To be able to advertise using TikTok Ads, you need to create an account first. Please visit the TikTok ads page, then click Create an Ad Button to register.

After having an account, you need to create a campaign TikTok ads. Determine your campaign goals, by selecting from the three available options, namely traffic, conversions, and install apps.

Next, you need to set the placement of TikTok ads, details, and targets. This step is needed to place ads according to your business market target. So make sure you determine the placement appropriately so that ads can reach a segmented and wider market.

After that, also specify a budget and ad schedule. Set when you want to run ads in one day or week. You can do research first to see when the audience will have a lot of activities on TikTok. With the right time, your ads can get a maximum reach.

There are several ad options that you can choose to promote your product. Here's a list of the types of ads provided by TikTok.

In-Feed Video is the most widely used type of ad by sellers because the rates are more affordable. Placement of these ads is at the bottom of the TikTok video.

Brand Takeover is a form of advertising that displays full-screen promotions. Advertising videos will appear in seconds when opening the app, then they will disappear and turn into In-Feed videos.

This ad is displayed on the disclosure page. This ad aims to invite users on TikTok to participate in the use of the hashtag.

This ad is in the form of a filter or 2D/3D/AR sticker with the name of your own business brand.

There are some tips to make your ad more attractive to the audience's response and reach more target market. Follow the following ways:

Those are a number of advertising methods on TikTok for both organic and non-organic. The ideal advertising strategy is to combine these two methods, namely the need to use TikTok Ads and also maximize manual promotion.

Stay up to date with the latest domestic and foreign news on VOI. You present the latest and most recent nationally and internationally.