Meta Is Furious Because Of Apple's New App Store Rules That Disrupt

Instagram has to pay 30 percent of their ad revenue to Apple.(photo: dock. unsplash)

JAKARTA - Apple once again angered Meta with the latest App Store rules announced earlier this week. It is claimed, these rules make Meta's business a loss.

Now, the App Store requires every advertiser to use the in-app purchasing system as users want to increase their posts on social media apps like Facebook and Instagram.

This means that social media platforms must pay 30 percent of their ad revenue to Apple, according to the standard commission for digital content purchased in the iOS app.

Apple continues to develop its policy of developing their own business while underestimating others in the digital economy," Meta spokesperson Tom Channick told The Verge quoted Thursday, October 27.

Previously, Apple said it didn't take part in developer ad revenue, and now seems to change its mind," he added.

Of course, Apple's new policy has a major impact on Meta, because Meta has a business that allows people to pay to increase the reach of their posts on social media that the company itself also owns.

"(However) we remain committed to offering small businesses a simple way of running ads and developing their businesses in our apps," Channick said.

It is known, paying to increase posts is a common feature that is not only available on the Meta app but also other social apps such as Twitter and TikTok.

The difference for Facebook and Instagram is that they are currently not using Apple's in-app purchasing system to increase posts, while Twitter, TikTok and others do it.

CNBC International says this episode is the latest battle of a company like Meta that feels that Apple has too much power over mobile distribution and that the growing App Store rules are also changing.

Even so, Apple said before the new rules, the company thought digital goods and services had to be sold through its in-app purchasing system, even these rules were more clarification than new restrictions.

Over the years now, the App Store guidelines have made it clear that digital goods and services sales in an app should use in-app Purchase," an Apple spokesperson said.

Boosting, which allows individuals or organizations to pay to increase the reach of posts or profiles, is a digital service, so of course Purchasing In Applications is necessary. This always happens and there are many examples of apps doing it successfully," he added.