JAKARTA - A recent study by Kaspersky reveals the most popular children's interests and preferences during the summer of 2022. The data this time was obtained from Google and YouTube searches.
Big Floppa seems to be the most popular meme and fourth season Stranger Things, is the most trendy summer series. According to statistics, the fourth season broke an all-time record as audiences watched it for 287 million hours in the week 23-29 May.
Kaspersky analyzed the anonymous data provided by Kaspersky Safe Kids' parrental control software user from June 1, 2022 to August 22, 2022. The data includes search queries on Google and YouTube platforms.
The most popular meme during the summer googled by children appears to be Big Floppa, a fifth of the entire Meme (20%) request was for him.
Selama musim ini, 33% penelusuran Google anak-anak terkait dengan YouTube, sementara yang terkait dengan berbagai layanan Internet terbanyak 18%.
Interestingly, this summer children prefer the creative social networking site DaviantArt (6%) compared to TikTok (5%). 'DeviantArt' is the largest online community for artists or art enthusiasts, and allows people to connect through creation and art sharing.
In addition, gaming is also one of the most popular categories, its share is 10%. In particular, Roblox is a 33% leader, which is way ahead of Minecraft (9%), despite its great popularity among children.
Among all requests for 'Cartuns, Films and TV Shows' (16% of all YouTube queries), there is a huge interest in the fourth season of Stranger Things.
Not only tracing videos related to the series, but also actors and characters who played the main role. This time, the most famous actresses are filmy Bobby Brown and Sadie Sink.
The popularity of Stranger Things has also migrated to the realm of music because the demand for music on YouTube is 16%. The most sought after videos are "Christy, Wake Up" videos made from clips and pictures from the fourth season, as well as the song Kate Bush Running Up That Hill (1985) which was enjoyed by one of its main characters.
The 'Pink Sauce' meme is an interesting phenomenon. It appears on TikTok and is made by a Chef.pii blogger, who releases pink sauce for food. There are several scandals around the product, and the quantity of sauce in packaging and the quality of the product is an active topic of conversation.
In addition to memes, the most interested children in games on YouTube this summer's category contributed to the 27% largest number of demand. The most searched were game bloggers (35%) and bloggers specializing in Minecraft (27%).
Influencers who film various types of content such as challenges or lifestyles earn 20% of all the demand among children. The most popular blogers in the summer are Spencer X, who recorded music-related content. He has 2.66 million followers on YouTube and 55.1 million on TikTok.
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