JAKARTA – In the midst of a sluggish crypto market, there are still companies that are still enthusiastic about launching digital assets. Pinkfong, the company behind the hit "Baby Shark Dance" will sell the non-fungible tokens (NFT) of the shark family on digital art platform and marketplace MakersPlace in the third quarter of this year.

The NFT project, entitled "Baby Shark: Collection No. 2", is the second release of the collaboration between Pinkfong and MakersPlace, as quoted from The Korea Herald, Sunday.

"Based on the immensely popular Baby Shark character, Pinkfong hopes to expand its cultural and IP horizons into the NFT, metaverse and other creative content industries. We look forward to bringing new experiences to 'Baby Shark' fans," said Pinkfong USA CEO Bin. Jeong through his statement, which was also quoted by Antara.

Pinkfong said it will produce as many as 10,000 NFTs of generative art including members of the shark family consisting of Mommy Shark, Daddy Shark, Grandma Shark, Alec (grandfather shark) and Ollie the Baby Shark. Until now, the price and date of sale has not been announced.

Generative art is a form of digital art in which artworks are combined randomly through computer algorithms.

Previously, Pinkfong and MakersPlace in December 2021 had launched NFT content themed hologram "Baby Shark: Collection No. 1". The digital artwork sold out in just 30 minutes after its release.

This makes Pinkfong optimistic that their second NFT launch will follow the success of the first release. It doesn't matter even though digital assets are currently entering the Crypto Winter.


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