TipTip, Indonesian-made Platforms Can Help Creators Monetize Content Without Huge Audiences

TipTip is a platform for creators who don't have a large audience (photo: Dinda Buana Putri/VOI)

JAKARTA - TipTip, an integrated platform for content creators in the Southeast Asia region, on Wednesday, July 13, officially appeared to the public through the Grand Launch event held at the Sheraton Gandaria City, Jakarta. Through this activity, TipTip also introduced Triawan Munaf, as the President Commissioner of TipTip.

Albert Lucius, Founder of TipTip, explained the huge potential of the creative economy ecosystem in Indonesia and how TipTip exists as a platform to support Indonesian content creators to continue to work and take advantage of these opportunities. What's more, TipTip comes with monetization opportunities for content creators, without the need for a large audience.

"We are aware of the enormous opportunities that have not been channeled from content creators in Indonesia. We have various talents and quality content, unfortunately the local community has not fully developed because of the difficulty of building a target audience," said Albert.

Albert continued, that TipTip exists as a platform to connect content creators and their fans, and at the same time provides direct monetization opportunities without the need for large audiences.

"We hope that TipTip can open up opportunities for content creators in Indonesia to continue to work and develop in the midst of the rapid progress of the creative economy in Indonesia," he added.

TipTip is here to fill a gap in some of the important features that content creators in developing countries in the Southeast Asia region face, such as lack of monetization opportunities, limited local payments & KYC (Know-your-customer) integration, and challenges related to creation & distribution. content via smartphone devices.

The growth of creator content in Indonesia is experiencing great growth, where this industrial market in Indonesia is predicted to reach 4 trillion to 7 trillion rupiah in the future Based on the Opus Creative Economy Outlook 2020, the creative economy sector contributes 1.1 trillion rupiah to Gross Domestic Product (GDP) of Indonesia and absorb 17 million workers.

Comment on the data. Triawan Munaf explained the role of TipTip as a platform that contributes to the growth of the industry, especially as a local player who understands in detail the challenges faced by content creators in Indonesia. As a platform made by the nation's children, TipTip is believed to be a solution for the community to continue to work and take advantage of the enormous opportunities of the creative economy industry.

TipTip is here as a platform that supports the growth of Indonesia's creative economy industry that can encourage financial inclusion for the community. Not only as a means for content creators to work, this platform also facilitates the public for educative and useful content.

"My hope is that with the TipTip platform, content creators can find a place to work. The role of all of us is to encourage the children of this nation to work and appreciate it well," added Triawan.

TipTip is now accessible to the general public, users, both content creators and the public, only need to visit the website www.tiptip.ty to register, or download the TipTip application on the Google PlayStore. Apple ecosystem users will also be able to download the TipTip app in August 2022

In this Grand Launch activity, dr. Reisa and Babe Cabita also shared their impressions and experiences in using TipTip from the content creator's point of view.