JAKARTA - Apple Inc has raised almost a fifth of the price of its flagship iPhone phone in Japan. This must be done amid the weakening of the yen and rising inflation that occurred in the country.

The Cupertino, California-based entry-level Apple iPhone 13 now costs 117.800, according to Apple's website. This price is up compared to the previous price which was only 99.800 yen (IDR 11 million).

While the dollar's price rose 18% against the yen year-to-date, higher prices for iPhones, which dominate Japan's smartphone market, were forced to emerge as consumers' wallets were pressured by rising prices for everyday necessities.

Such a widespread increase is a change for most Japanese after years of experiencing steady prices for many products. Apple did not immediately respond to a request for comment.

The increase in the price of the iPhone is expected to soon spread to several countries along with the emergence of increasingly rampant inflation. Even in Indonesia itself, as appeared on the web eraspace.com, the price of the entry-level iPhone 13 or iPhone mini has now reached IDR 15.7 million.

The increase in the price of the iPhone also makes a question mark whether the launch of the iPhone 14 which is scheduled for September will appear with a new price which is certainly more expensive than the current price.


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