Entering The Virtual Reality Business, TikTok's Parent Company Starts Opening Recruitment

Illustration. (Photo: Doc. Antara/Pexels)

JAKARTA - TikTok's parent company, ByteDance, is rumored to be making a lot of investments in the future to explore its fortunes in the Virtual Reality (VR) business. ByteDance will start its investment by recruiting.

As first reported by Protocol, launching The Verge and quoted by Antara, Sunday, June 12. There are at least 40 job listings for Pico, a VR headset company that ByteDance will acquire in 2021, with the focus of work centered in the California and Washington areas covering the work areas of Heads of VR Game Strategists and Game Operations Managers.

Another position that will be strengthened is in the manufacture of VR hardware owned by Pico, especially in terms of optics and electrical systems.

Pico, which is now based in the Bamboo Curtain country, seems to be starting to expand its market bigger in the United States region and is looking for more job candidates for the sales and marketing of their VR products.

You could say this step is one of ByteDance's ways to compete with Meta, HTC, and PlayStation in the VR hardware business.

The company recently released the "all-in-one VR headset" Pico Neo 3 Link in Europe last month at a price of 449 euros or equivalent to IDR 6.9 million. At an affordable price, the device comes with specifications similar to the device made by Meta, namely Meta Quest 2 with a capacity of 256 GB.

Both headsets have the same storage, 1832 x 1920 resolution per eye, and a Snapdragon XR2 chip.

The Neo 3 Link however is superior in terms of accessories, as it comes with an additional headset strap (USD 49 accessory sold separately for Quest 2) and a DisplayPort connection instead of USB-C, allowing for improved image quality when connecting the headset to your PC.

ByteDance's investment seems worth the wait, especially in terms of developing VR-related devices and services by technology enthusiasts.