JAKARTA - Travis Scott and his fashion brand Cactus Jack have collaborated with several well-known big companies such as Tesla, Fortnite to McDonalds. Now they are announcing their latest collaboration with Sony for the PlayStation 5 (PS5) console.
According to a spokesman for Scott, the father of one child will work with Sony PlayStation for the launch of the PS5 console on November 12. Scott's Instagram account also shows himself turning on the PS5.
"I am very grateful and excited to be able to bring my strategic and creative vision to such iconic product launches. I have always been a fan of the Playstation and the brands they build, and this is another example of finding a partner who trusts and trusts Cactus Jack to execute the brand. "This is just the beginning of an extraordinary partnership," Scott said as quoted by Engadget, Saturday, October 24.
In the game world, Scott has also held a virtual concert in collaboration with Fortnite. Nicknamed, Astronomical, the event took place on April 23, and was the biggest ever in-game gathering, drawing 12.3 million concurrent players from around the world.
"Today we are excited to share with you a unique video, created by Travis to kickstart our partnership," said PlayStation senior vice president Eric Lempel.
"Travis is an extraordinary content creator, and we strive to work with the best creative minds in and outside our industry to continue to surprise the world in a way only PlayStation can," he added.
However, it is unclear what the collaboration will bring, with some Scott fans speculating that the collaboration will involve a Nike shoe work with the Sony PlayStation logo after seeing the teaser video.
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