JAKARTA - TikTok plans to bring game services into its app. With the first trial in Vietnam, the company is presenting an HTML5 mini-game.
"We are always looking for ways to enrich our platform and regularly test new features and integrations that bring value to our community," said a TikTok representative who asked not to be named.
In addition, it appears that TikTok is also working on a LIVE mobile game feature, where content creators can engage fans during live streaming.
First reported by Reuters, TikTok also plans to use the game suite from its parent company, ByteDance. It starts with a mini-game that has simpler mechanics and shorter playtime.
Testing of the game started in Vietnam, but TikTok told TechCrunch that it wasn't accurate, and that testing isn't something they're currently doing.
Actually, the move of social video applications to HTML5 games is well known. Because TikTok previously announced plans for a partnership with Zynga last year. The two companies have teamed up to launch the HTML5 Disco Loco 3D game exclusively on TikTok.
At the time, TikTok confirmed that it was in discussions with other game makers for similar deals. Until now, the company has no new partners.
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Ahead of the deal with Zynga, TikTok has also launched its own game, Garden of Good, which was built in partnership with the nonprofit Feeding America and focuses on raising charitable funds. But this just feels more like an experiment to see if TikTok users will play the game within the app.
Even if it's just an experiment, the game could grow into a significant monetization tool for TikTok, if the game ends up being ad-supported or later adding paid components, such as in-app purchases.
Another report cited by TechCrunch, Friday, May 20, sourced from product intelligence company Watchful, reveals that TikTok is working on a number of features for live streaming.
That feature includes games to help streamers get closer to viewers. These include games like Pictionary, treasure box rewards experiences that hand out coins to random viewers after a set period of time, and shopping experiences that allow viewers to browse products from live broadcasts.
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